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Edge Coaching: Your Bridge From Momentum to Mastery
Edge Coaching is where producing agents sharpen their skills, increase consistency, and build businesses that last. This program delivers higher accountability, advanced training, and ongoing leadership to help you move into full-time production with confidence.
Who Edge Is For
Program Outcomes
Program Outcomes
Edge Coaching is built for agents who are ready to level up.
This program is ideal for agents who:
• Have completed Momentum
• Have closed at least one deal in the last 60 days
• Want consistent appointments and closings
• Want accountability and structure
• Want to grow into a 12+ deal per year business
Program Outcomes
Program Outcomes
Program Outcomes
Edge agents gain:
• Consistent monthly appointments
• Predictable closings
• Stronger client presentations
• A refined personal brand
• A repeatable system for lead generation
• The confidence and skills of a top-producing agent
What We Expect
Program Outcomes
What We Expect
Agents in Edge must:
• Attend bi-weekly coaching
• Turn in weekly tracking on time
• Maintain daily lead generation
• Engage in scripts and role play
• Uphold KW culture and standards
What's included in edge coaching
Weekly Coaching Sessions
Advanced training focused on conversations, pipeline building, time management, offers, listings, and negotiations.
Production-Based Accountability
Daily and weekly activity tracking with direct visibility into your numbers and goals.
Advanced Real Estate Skills
Listing mastery
Buyer conversion
Objection handling
Pricing strategy
Market knowledge
Negotiation skills
Database and referral systems
Client experience excellence
Collaborative Learning Environment
You’ll be surrounded by high-intent agents who are building serious businesses.
Ongoing 1:1 Support
Edge agents still receive individual guidance from our Director of Agent Performance & Development to ensure clarity, direction, and momentum.
Coaching Tools & Systems
• Weekly tracking sheets
• Pipeline reviews
• Listing and buyer playbooks
• Contract clinics
• Monthly skills challenges
Edge Coaching: Your Bridge From Momentum to Mastery
If you’re ready to scale your business and create consistent results, Edge Coaching will give you the support and structure to get there.
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